Last night, I was Googling reviews for random baby products like co-sleepers, baby carriers and high chairs. The fact baby carriers like Ergo and Beco originate from African mothers carrying their children on their back in cloth fabric–I didn’t see even one Black family on any of my Google searches. I didn’t see one, cute little chocolate baby featured on any of the baby clothing websites I checked out locally in my city, nation-wide and then Internet-wide. After an exhaustive search, I did see a cute Black tot wearing an adorable onesie on Mini Mioche. Why weren’t Black children being featured in other ads like Minimoc and Wee Woolies–two brands I adore?
I realized when I noticed the designs–woodland creatures, fairies and mute geometric shapes on neutral colours–that this is their visual of childhood style. And it probably ties in with their own Irish, German, British, etc folklore. When you buy organic, wooden Waldorf toys for your child–you will get white fairies and white gnomes. I thought infancy and childhood should really be the same for every child, but these companies don’t. They are catering to white families. Good for them!
We need not be disheartened. Black culture is growing, growing, growing like a baby in utero! I made a list of Black-owned businesses selling everything I was looking for from organic wooden toys to moccasins and came up with a long, long list and similar prices–but with our own culture stamped right in it. Kente print, mudcloth, dashikis–you name it–and there they were. Bamboo toys from Africa–even African-print cloth diapers! It was difficult to find a Black-owned baby carrier company, but Boba did offer African-inspired prints (for a limited time) for their wraps. I’ve seen mothers customize their regular baby carriers with African print cloth so really, we just need to do what we’ve been doing. Being creative, innovative and sticking to our culture because there’s no reason to sidestep it for unicorns and moose when we have most beautiful, ancient continent in the world as our origin!